Self-Direct Incentive Program

We appreciate your support of and participation in our energy efficiency programs.

After September 1, 2020 we will no longer be accepting Self-Direct applications. All completed projects, with complete final applications must be received by September 1, 2020. If you have any questions, please feel free to reach out to one of our Energy Advisors. Check back periodically for any updates for future programs.

Has your business completed energy efficiency projects over the past 3 years. If so, you can earn valuable energy efficiency credits by submitting those projects to AEP Ohio.

The Self-Direct Program rewards qualifying customers who submit previous projects through one of two energy efficiency credit options:

  1. An energy efficiency credit payment of 75% of the calculated incentive amount for energy savings under the Prescriptive or Custom Program; or
  2. An exemption from the Energy Efficiency/Peak Demand Reduction (EE/PDR) rider for a specified number of months.

Note: The EE/PDR rider is an additional fee based on usage that is added to all customer bills for recovery of implementation and payment costs for energy efficiency and demand response programs.

Customer Eligibility

Business customers who meet one of the following criteria are eligible:

  • Annual energy usage greater than 700,000 kWh; or
  • A national or regional account with multiple facilities in one or more states.

Project Eligibility

  • Submitted projects must be installed between January 1, 2017 and the date of acceptance into the program.
  • Projects are accepted into the Self-Direct Program by AEP Ohio and the Public Utility Commission of Ohio (PUCO) on a case-by-case basis.
  • Projects must produce verifiable and persistent energy savings (kWh) and/or peak demand reduction (kW), for at least five years from the date of installation, through an increase in efficiency or through the use of load-shifting technologies.

How The Program Works

Please complete the following documents and submit to AEP Ohio:

For more information on the Self-Direct Program, contact AEP Ohio at 1-877-607-0739 or email

Find other programs that your business may be eligible for.

If you are a nonresidential AEP Ohio customer that consumes less than 400,000 kWh a year, you may qualify for the Express Program for small businesses. Please email Rick Sullivan for questions regarding this program or call 330 438 7825.

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Privacy Policy

Privacy Policy for AEP Ohio, a unit of American Electric Power (AEP)


This Privacy Policy applies only to and the AEP Ohio customer mobile app (com.aep.customerapp.aepohio). Other AEP websites and apps may be governed by their own privacy policies, appropriate to the uses and needs of each. Throughout the site or app, we may provide links to resources and sites that are not part of or the AEP Ohio customer mobile app. This Privacy Policy does not apply to those resources and sites.


By using this site or app, you consent to the terms of this Privacy Policy. Whenever you submit information via this site or app, you agree to the collection, use, and disclosure of that information in accordance with this Privacy Policy.

Information Collected

  1. Passively collected information

    During your use of this site or app, we may collect anonymous information about your visit here through the use of server logs, cookies, scripts, tracking pixels and other Web traffic tracking systems. This information is aggregated and used to improve user experience through analysis of user activities. This information is never combined with any of the personally identifiable information you may provide in your use of the features of this site or app.
  2. Personally identifiable information

    On certain forms of this site or app, you may be asked to provide information about yourself or your account with us, either to identify yourself to us or to request a service from us. In each case, we will inform you what information is provided at your option and what information is required to complete the transaction or activity you are engaged in. If you are unwilling to provide this required information, you will be unable to complete the requested transaction.

Use and disclosure of information

The information you provide to us will be used to respond to requests you may make for services. Some or all of this information may be added to your permanent account record and may be used for research purposes.

In addition, we may use elements of this information in the following situations:

  1. We may transfer the information to AEP Ohio’s affiliates and subsidiaries, unless such transfer is prohibited by law;
  2. We may transfer the information as part of a merger, consolidation, acquisition, divestiture or other corporate restructuring (including bankruptcy);
  3. We may make the information available to third parties who are providing the product, service or information that you have requested (but not your password);
  4. We may make such information available to third parties who are providing services to AEP Ohio (for example, providing the information to third parties performing computer-related services for AEP Ohio);
  5. We may use the information to communicate with you about products and services that may be of interest to you.
  6. We may disclose the information if we form a good-faith belief that disclosure of such information is necessary to investigate, prevent, or take action regarding any illegal activities or regarding interference with the operation of our site or violation of its terms of use; or
  7. We may disclose the information if we believe that disclosure is required by law or regulation or in response to a subpoena or other order of a court or other governmental agency.

AEP Ohio uses Flurry Analytics Service (provided by Yahoo) in order to improve its mobile apps. Flurry’s privacy policy governs the use of this information.

Also, AEP Ohio reserves the right to share any aggregated information (i.e., non-personally identifiable information) with any third parties for any reason, unless prohibited by law.

We will not sell, rent or otherwise disclose the information we gather about you or your account to any third party, except as outlined in this Privacy Policy.


AEP Ohio takes reasonable steps to protect your personally identifiable information as it is transferred to us, through the use of Web technologies such as the Secure Sockets Layer and others. However, no Internet transmission of information is ever completely secure or error-free. In particular, e-mail sent to or from AEP Ohio may not be secure.

How to Reach Us

If you would like to update your personally identifiable information or if you have questions about this privacy policy, please contact us.

Changes to This Policy

AEP Ohio reserves the right to change this Privacy Policy at any time. If this Privacy Policy changes, the revised policy will be posted to this site. Please review this Privacy Policy before you provide any personally identifiable information through this site. Use of our web site after the posting of a revised privacy policy constitutes your consent to the revised policy.

This policy was last revised on December 13, 2017.

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